Website content
If their idea is to go more global or nationwide, they must consider all aspects of their business. The only way they are going to compete with the local dealers is provide something they can't, which being as much as a couple thousand miles away from some prospective customers would be difficult.
However, there are others out there doing such a job, and where they beat the locals is in the prices. Obviously if you're going to "lure" potential customers to your website and that dealership from afar, you're going to have to make it very much worth their while. I'd drive a thousand miles to save a thousand dollars, but wouldn't do so for any less!
Check out this place in Wisconsin, they sell nationwide and claim to do it at Factory prices (not exactly, he has to have some kind of mark-up or he would be out of business). I have "talked" with several other people on the Popup Times message board (same Snitz forum as this) that have driven from as far away as Maine and NJ to purchase units from him, solely based on price and the amount of money they were saving.
*C*
Chaos reigns within. Reflect, repent, and reboot.
Order shall return.